Wellth is a fast-growing digital health startup with offices in Los Angeles and New York City. Our mission is to help people living with chronic conditions make healthier choices, every day.
Chronic disease is one of the largest challenges facing our nation. This challenge is largely created due to patient non-adherence to medications and care plans. Specifically, only ~50% of people with chronic conditions follow their care plan as prescribed. This creates enormous health and economic burdens on individuals, families, and communities that are largely preventable.
Our platform deploys evidence-based interventions from behavioral economics through a mobile app which dramatically improve patient adherence, health outcomes, and costs of care. Wellth is at the forefront of designing powerful new tools rooted in behavioral science to deliver value to our customers, healthcare providers and insurers.
Behavioral Economics is at the heart of what we do. If you are a fan of books like Nudge, Freakonomics, and Predictably Irrational and were as excited as us that this year a Nobel Prize went to a professor of behavioral economics, then this is the place for you!
Help us build and scale a platform that is helping hundreds of patients manage their care plan and improve their health. Visit us at www.wellthapp.com for more information.
As a Product Marketing Manager at Wellth, you will be our foremost patient advocate! We are looking for someone who can tell the Wellth story specifically to prospective patients, creating interest, enthusiasm and ultimately driving enrollments into our (free) programs.
In coordination with our Chief Product Officer and in partnership with our Product, Design and Operations team, you will be building and conducting deep user (patient) research, creating segments and building messaging, and then establishing and executing against strategies to drive velocity on patient prospect sign-up rates.
Success in this role is to generate awareness, interest and enthusiasm in our target patient markets - those with chronic conditions need help building healthy, lasting habits that help them feel their best every day and stay out of the hospital. Communication is a key component.
ROLE & RESPONSIBILITIES:
Conduct user (patient) research to build a rich profile of our target members and their needs, wants, challenges, and motivations and act as the “voice of the patient user” within Wellth
Build strategies that boost our patient prospect conversion rates and velocities
Execute against these strategies in partnership with Design, Product, Operations, Customer Success and other key internal group
Develop and evolve a segmentation that guides the entire patient journey from outreach to onboarding to successful and lasting health habit formation
Build and evolve messaging used to communicate the value of our (no-cost!) offering to patients across marketing channels.
Partner with Design to guide the look and feel of our patient outreach (e.g. Direct Mail, Email, SMS, Facebook, Web, etc.)
Identify and create high-value content to aid in the conversion funnel, examples being video, testimonials, web copy, blog posts, social posts
Collaborate on product design and the launch of new capabilities
Bachelor’s degree in marketing, marketing communications, business or equivalent
Minimum of 2-3 years of marketing experience within a consumer related SaaS product
Have strong analytical, problem-solving, and project management skills
Experience in market research, sales and product marketing engagement
Tremendous empathy, inclination to take initiative, and a collaborative attitude
Natural curiosity, a fearless question asker, detail-oriented and have a passion for healthcare
MUST BE an experienced writer with very strong written and verbal communication skills
NICE TO HAVE:
Experience in HIPAA, Medicare/Medicaid a HUGE PLUS
This is a varied role with a small but growing team and you will touch many different areas of the business. The core of this is deep knowledge of the patient and what motivates them to engage and be successful.