Director, Product Marketing

OVERVIEW

Wellth is a fast-growing digital health startup headquartered in Los Angeles. Our mission is to help people living with chronic conditions make healthier choices, every day.

Chronic disease is one of the largest challenges facing our nation. This challenge is largely created due to patient non-adherence to medications and care plans. Specifically, only ~50% of people with chronic conditions follow their care plan as prescribed. Confusion, anxiety, busy lives, stress and present bias all exacerbate this problem. This creates enormous health and economic burdens on individuals, families, and communities that are largely preventable.

Our platform deploys evidence-based interventions from behavioral economics through a mobile app which dramatically improves patient adherence, health outcomes, and costs of care. Wellth is at the forefront of designing powerful new tools rooted in behavioral science to deliver value to our customers, healthcare providers and insurers.

Behavioral Economics is at the heart of what we do. If you are a fan of books like Nudge, Freakonomics, and Predictably Irrational and were as excited as us that in 2018 a Nobel Prize went to a professor of behavioral economics, then this is the place for you!

Help us build and scale a platform that is helping hundreds of patients manage their care plan and improve their health. We focus on Medicare, Medicaid, ACA/Exchange markets, and are likely to expand into commercial markets in the future.

Visit us at www.wellthapp.com for more information.

SUMMARY

As the Director of Product Marketing at Wellth, you will be our foremost patient/user advocate! We are looking for someone who can understand a market, examine a patient population and understand their motivations, fears, how they use healthcare, what makes them tick, develop and communicate to others the marketing strategy, channel strategy, message, tactics, and more, ultimately maximizing awareness, enthusiasm and participation in our programs.

You will work closely with Product, Design, Behavioral Science, Data and Operations teams. We’re not just “doing marketing”, we’re conducting deep user research, focusing on patients that need our help the most, building out products, scaling with automation, constantly experimenting and measuring everything.

Success in this role is to generate awareness, interest and enthusiasm in our target patient markets - those with chronic conditions need help building healthy, lasting habits that help them feel their best every day and stay out of the hospital.

CORE JOB FUNCTIONS

• Conduct qualitative user (patient) research to build a rich profile of our target members and their needs, wants, challenges, and motivations and act as the “voice of the patient user” within Wellth

• Build and execute strategies in partnership with Design, Product, Operations, Customer Success and other key internal groups that boost our patient prospect acquisition conversion rates and velocities

• Build and evolve messaging used to communicate the value of our (no-cost!) offering to patients across marketing channels. Own specific channels including email, SMS, Direct Mail, Social and more

• Identify and create high-value content to aid in the conversion funnel, examples being video, testimonials, web copy, blog posts, social posts

• Develop and evolve a segmentation that guides the entire patient journey from outreach to onboarding to successful and lasting health habit formation

• Research and identify opportunities with new use cases and patient populations

• Conduct quantitative research and analysis in order to test/measure/learn (e.g. A/B Testing)

• Collaborate on product design and the launch of new capabilities

• All other duties as assigned

REQUIREMENTS

Bachelor’s degree

Minimum of 5 years of marketing experience within a consumer related product, ideally healthcare or wellness

MUST BE an experienced writer with very strong written and verbal communication skills

Have strong analytical, problem-solving, and project management skills

Experience in market research, sales and product marketing engagement

Tremendous empathy, inclination to take initiative, and a collaborative attitude

Natural curiosity, a fearless question asker, detail-oriented and have a passion for healthcare

NICE TO HAVES

Experience w/ Medicaid/Medicare patients huge plus

Experience with marketing automation

This is a varied role with a growing team and you will touch many different areas of the business. The core of this is deep knowledge of the patient and what motivates them to engage and be successful.

BENEFITS and PERKS

Hybrid Flex

Unlimited Vacation

401K Match

Medical, Dental, Vision

Bonus Potential