Business Development

Content Marketing Specialist

Los Angeles, California   |   Full Time

Wellth is a fast-growing digital health startup with offices in Los Angeles and New York City. Our mission is to help people living with chronic conditions make healthier choices every day. Chronic disease is one of the largest challenges facing our nation. This challenge is largely created due to patient non-adherence to medications and care plans. Only about 50% of people with chronic conditions follow their care plan as prescribed. This creates enormous health and economic burdens on individuals, families, and communities that are largely preventable. Our platform deploys evidence-based interventions from behavioral economics through a mobile app to dramatically improve patient adherence, health outcomes, and costs of care. Wellth is at the forefront of designing powerful new tools rooted in behavioral science to deliver value to our customers: healthcare providers and insurers.

Behavioral Economics is at the heart of what we do. If you are a fan of books like Nudge, Freakonomics, and Predictably Irrational and were as excited as us that a Nobel Prize went to a professor of behavioral economics in 2017, then this is the place for you. Help us build and scale a platform that is helping hundreds of patients manage their care plan and improve their health. Visit us at www.wellthapp.com for more information.

We have created a smartphone app that uses the power of financial incentives to improve patient adherence. Our technology also provides valuable information to nurses and other healthcare professionals in the form of weekly adherence report cards and real-time alerts to help provide high-touch care to their patients. Patients check in every day by taking a photo of their medications in their hand. 

JOB DESCRIPTION:

We are looking for a B2B Content Marketing Specialist to join our Market Development team. This role with report into the VP of Market Development. Your will be responsible for executing on our B2B marketing strategy with a focus of generating new leads within the healthcare industry, specifically from health plans and health systems who care for patients enrolled in those plans.

To be successful in this role, you should have previous experience in B2B Marketing, preferably with a SaaS organization. You will use your marketing skills to write B2B marketing content to execute lead generation campaigns.  If you are motivated and results-driven, and enjoy working in a team environment, we would like to meet you.

Specific responsibilities will include:

  • Author B2B Marketing Content, including email campaigns, blogs, media pitches, social media posts, landing pages, website material, whitepapers, case studies, and product one-pagers 

  • Manage marketing email automation campaigns with Pardot (Salesforce CRM) 

  • Oversee strategy and content for our LinkedIn Account 

  • Collaborate with Design and Product Marketing teams to ensure content consistency in design and messaging 

  • Apply SEO best practices as part of content strategy 

  • Analyze results of content and campaigns to optimize content performance 

Required Skills:

  • Must have 3-5 years of content marketing or marketing-related writing experience

  • Must have at least 1-year of experience managing marketing automation using Pardot and Salesforce (CRM)

  • Must have excellent copywriting, editing, and proofreading skills 

  • Must have hands-on experience with B2B Marketing 

  • Must be someone who excels at project management skills, with ability to self-manage tasks 

Preferred Experience:

  • Digital Health Startup experience is strongly preferred

  • Relevant work experience with a SaaS company which sells either to enterprise customers or small/medium businesses

  • Previous work experience in the healthcare industry or in marketing to the healthcare industry

  • Bachelor’s Degree in Business Administration or related study area 

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